The Florida Department of Citrus (FDOC) is an executive agency of Florida government charged with the marketing, research and regulation of the Florida citrus industry. Its mission is to help grow the demand for Florida citrus products, providing a direct benefit to the citrus growers. The FDOC is governed by a 12-member board—the Florida Citrus Commission. The Governor of Florida appoints the Commission which is made up of citrus growers, processors and packers.

The FDOC does not finance its programs through general tax revenue. The Department's activities are funded by a tax paid by citrus growers on each box of citrus that moves through commercial channels. Over 80 percent of the Department's annual budget of approximately 58 million dollars is spent on advertising and promotional activities for Florida citrus in the United States, Canada, Europe and Asia.

The FDOC also has extensive regulatory responsibilities, covering every aspect of the industry, including research, production, fertilizing, maturity standards, harvesting, licensing, transportation, labeling, packing and processing.

Today, under the leadership of Executive Director Ken Keck, the FDOC has launched new marketing initiatives for both citrus juice and fresh fruit with a focus on the health and wellness benefits the products have to offer. A national television campaign is part of FDOC's aggressive campaign to position orange juice as one of the most nutrient-rich beverage choices. Public Relations campaigns are leveraging the motivating benefits of citrus, including cold and flu, heart health and breakfast nutrition.

Issues management for citrus is another area of responsibility for FDOC. For example, protecting the global reputation of grapefruit products, in response to misperceptions about grapefruit's potential to interact with certain prescription drugs, is an ongoing initiative. FDOC's issues management programs leverage published science along with the most well-respected experts on the issue, and directly target influencer audiences.